1. Overview

Natura Labs LLC (“we, ” “us, ” “our”) operates The Lab, a performance-marketing and analytics platform. This policy explains how we handle personal and business information in connection with our services.

2. Data We Collect

We may collect information such as:

• Basic account and contact information.

• Data necessary to connect advertising or analytics accounts.

• Technical or usage data from interaction with our platform.

3. Purpose of Use

Collected data is used for:

• Providing, maintaining, and improving our services.

• Performing analytics and campaign optimization.

• Ensuring security, compliance, and operational integrity.

4. Data Access and Sharing

Data may be processed by internal systems and trusted service providers under strict confidentiality and compliance requirements.

We do not sell or trade user data.

Data may be disclosed only when required by law.

5. Data Retention

We retain data only as long as necessary for legitimate business or legal purposes, then delete or anonymize it.

6. Security

Reasonable technical and organizational safeguards are used to protect information against unauthorized access or disclosure.

7. User Rights

Users may request access, correction, or deletion of their data by contacting privacy@naturalabs.io.

8. Updates

This policy may be updated periodically. The latest version will always be available on our website.